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The New York Cosmos Hype Continues

The New York Cosmos marketing machine continues to make waves across the American soccer landscape, this time with the announcement in Times Square that former Manchester United star, and French actor Eric Cantona has joined the club as Director Of Soccer. Cantona is the second biggest name that has joined the organization, after Pele.

Too much hype for a club without a team you say? That is a fair argument. But the way I see it this new Cosmos brand, with its history and nostalgic appeal has the potential to be the most formidable rival to the team named after an energy drink. This is marketing genius at its best. I can’t wait to find out some of the names of who will be wearing the Cosmos jerseys.

If you care to read more about the Cosmos hype, the hate, and the hypster factor check out this analysis by the main man S.F. over at The Offside Rules.

Via: Umbro Blog, The Offside Rules

Las Palmas, by Johannes Nyholm – Movie Trailer

Genius!

Baby trashes bar in Las Palmas from Mubarak on Vimeo.

Mini Rocketman – by PostPanic

Another elegant TV spot by PostPanic.

Mini – Rocketman Concept from PostPanic on Vimeo.

Soccer on TV – By Soccer America

Advertisement Monday, Feb. 21, 2011

TODAY’S GUIDE

Soccer on TV

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Weird Argument Precedes Awesome Goal by a Guy Called Pele

If a Brazilian guy with the name Pele written on his jersey wants to take the free kick, show some respect and allow him to do so. Even if you you wear the number ten.

Communication at the Highest Levels of Soccer

I have always wondered how do players deal with language barriers at the highest level of soccer. This video shed some light on one of said situations.

Dead Island trailer

Polish developer Techland features a well crafted and emotional trailer for their upcoming game Dead Island.

The Puma Hardchorus wishes you a happy Valentine

I only regret not finding this video before Valentines. The United Kingdom Puma Hardchorus performs Truly Madly Deeply.

Brazil v. Uruguay U20 Sudamericano Final Highlights

Last Saturday Brazil retained its title as the U20 South American soccer champions with a stunning 6 to 0 victory against Uruguay. This is how it went down.

Soccer on TV – By Soccer America

Advertisement Tuesday, Feb. 15, 2011

TODAY’S GUIDE

Soccer on TV

European Champions League round-of-16, first-leg games take place on Tuesday and Wednesday.

(All times Eastern unless noted. TV programming is always subject to change. Check your local listings.)

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